So they are already looking for the Special Database best deals a week in advance. The survey 'Black Friday in The Netherlands' shows that no less than 55% (!) of the respondents make their purchases in the week prior to this holiday. 54% of respondents prefer to buy the best deals on the day. Respond to the orientation phase? Announce Special Database your deals! For the sake of convenience, we make a distinction between traditional retailers and innovative retailers. The traditional retailers are waiting for Black Friday and put their deals live on Special Database Friday morning at 00:00. The potential buyer has one day to shop. But, he has to be quick, because Gone = Gone. It sucks if the buyer also has to work exactly that day.
The innovative retailers have noticed Special Database that there is room for improvement. To take full advantage of the orientation phase, they announce their deals earlier. Some retailers also offer their deals earlier. This way the potential buyer knows where the desired product is offered at the best price. After all, for the buyer it is Special Database mainly about the best price. Especially if a product is offered at different retailers. Think of a TV, smartphone or tablet. Also read: Black Friday: how to create perfect Google Ads campaigns Benefits to start your deals earlier Now you may be wondering: what's in it for me? The purchase intention is already Special Database very high in the orientation phase.
By publishing your deals earlier, you reach Special Database a larger group of potential buyers. We recommend publishing your deals one week before Black Friday. This year, this holiday falls on November 26, so November 19 your deals can go live. Advertising costs are highest on the weekend of Black Friday. So it pays to start Special Database promoting your deals earlier. This way you get more out of your marketing budget . In the orientation phase, potential buyers look and compare on different websites. So start announcing your actions early. Once you've published Special Database your deals, you can use organic social media posts and paid campaigns to promote the deals.