No. 12 by downloads in Apple’s App Store Coinbase User List shopping category, provides a mix of content and personalized commerce. Users can gain early access to product drops and chat with Nike specialists for style advice. The company’s Coinbase User List Nike SNKRS app is more specialized in providing a hub for “sneakerheads” and ardent brand enthusiasts. The app gives users a way to participate in drawings for limited-edition sneaker drops and share in a community of Nike fans,
Among other interactive features to Coinbase User List support engagement. Those digital-based experiences complement or even temporarily replace the in-store experience that had been a key part of Nike’s brand evolution before the health crisis. With fewer people visiting stores, pursuing compelling in-store efforts have become secondary to Coinbase User List online sales channels such as Nike’s website and apps.“All of that brand equity out there for all these traditional big retailers has become devalued quite a bit just because there’s not as much foot traffic,” said Will Crocker Hay,
Vice president of customer and partner marketing at Braze, a provider of customer engagement software. “People aren’t walking through stores and browsing and perusing anymore.” Agency AKQA, which has worked with Nike on ad creative, pop-up Coinbase User List stores and the Nike Training Club app, declined to comment for this story. Tying workout apps to engagement Separate from its dedicated shopping apps, Nike’s exercise apps also feature mini shopping sections to reach people when they’re thinking about workouts and necessary gear. The Nike Run Club app has guided runs with a pre-recorded coach to encourage and advise, along with practical tools like a GPS tracker to measure distance.